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█ (RELEASE INFO) ████ RELEASE DATE: 19/04/2008
█ ▓▓ ▐███▌ SiZE iN MB : 01 x 1.44MB
█ ██ FONT NAME : ARCHER
█ ██ PUBLISHER : Hoefler & Frere-Jones Inc.
█ ██ PRIZE : $399 (Archer Complete) TYPE : OpenType
█ ▓▓ ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ ██▌█
█ (RELEASE NOTES) ██ █
█ ▓▓ ██ █
█ ██ Archer, the colorful slab serif. ██ █
█ ██ ██ █
█ ██ Sweet but not saccharine, earnest but not grave, Archer is ██ █
█ ██ designed to hit just the right notes of forthrightness, ██ █
█ ██ credibility, and charm. ██ █
█ ██ ██ █
█ ██ Slab serifs have been evolving for two hundred years, yet the ██ █
█ ██ category continues to be dominated by two basic styles: ██ █
█ ██ Antiques and Geometrics. Antiques arise out of the same ██ █
█ ██ nineteenth-century tradition that produced the Modern and ██ █
█ ██ Scotch styles: at heart, theyÆre text faces, and they feature ██ █
█ ██ all of the qualities needed to thrive at small sizes. ██ █
█ ██ (Antiques customarily have the traditional "two-storey" forms ██ █
█ ██ of a and g, and a capital R that ends in a flourish.) ██ █
█ ██ Our Ziggurat typeface is an example of the Antique style in ██ █
█ ██ full flower, capturing the best of what the style has to offer: ██ █
█ ██ it's warm, comforting, and persuasive. But this coziness comes ██ █
█ ██ at the expense of modernity, and in the wrong context even the ██ █
█ ██ best Antique can feel old-fashioned, musty, and irrelevant. ██ █
█ ██ ██ █
█ ██ The Geometric is a twentieth-century riposte to the Antique. ██ █
█ ██ Informed by the same kind of rationalist thinking that inspired ██ █
█ ██ the great sans serifs of the Bauhaus, Geometrics abandon ██ █
█ ██ traditional forms in favor of mathematical strategies. ██ █
█ ██ A Geometric's O is circular rather than elliptical, and its ██ █
█ ██ forms shed their residual contrast between thicks and thins. ██ █
█ ██ Geometrics usually apply this same rationalism to the woollier ██ █
█ ██ parts of the alphabet, replacing the alphabetÆs beaks and tails ██ █
█ ██ and ball terminals with a program of matching serifs. ██ █
█ ██ While these faces can sometimes be bracingly modern, theyÆre ██ █
█ ██ often monotonous, and many Geometrics suffer from an astringent ██ █
█ ██ sting that makes them difficult to use and unwelcome to read. ██ █
█ ██ ██ █
█ ██ When Martha Stewart Living asked us to develop a new typeface ██ █
█ ██ for the magazine, it seemed that a slab serif could answer much ██ █
█ ██ of the brief. A slab could be personable, straightforward, and ██ █
█ ██ credible, though it would take special effort to also make it ██ █
█ ██ pretty, hard-working, and frank. Archer would have to answer ██ █
█ ██ some formidable typographic demands, since Living is an almanac ██ █
█ ██ of lists, recipes, charts, diagrams, tables, calendars, and ██ █
█ ██ glossaries. To make the typeface frank ù direct, but not ██ █
█ ██ brusque ù we introduced subtle cues from the world of type- ██ █
█ ██ writer faces, which combine the ordinariness of Antiques with ██ █
█ ██ the modern practicality of Geometrics. We restored the vanished ██ █
█ ██ "ball terminals" to the lowercase, and uncharacteristically ██ █
█ ██ applied these gestures to the capitals as well, in order to ██ █
█ ██ yield a font thatÆs friendly without being silly, and attractive ██ █
█ ██ without being flashy. The result is a typeface that's well- ██ █
█ ██ mannered, easy to work with, and inviting to read. ██ █
█ ██ ██ █
█ ▓▓ ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ ██ █
█ (GROUP INFO) ██ █
█ ▓▓ ██ █
█ ██ Founded in 2004, SCRIPTUM is trying to bring you both, the ██ █
█ ██ most expensive and the finest fonts available. All of our ██ █
█ ██ members are in the scene for a long time and share many years ██ █
█ ██ of experience. Through our close contact to other font ██ █
█ ██ releasing groups, we can always make sure that our releases ██ █
█ ██ are unique and the best that the scene has to offer. ██ █
█ ██ ██ █
█ ██ We're currently looking out for: ██ █
█ ██ - People who can get their hands on latest font releases ██ █
█ ██ - Suppliers that can supply us with something useful ██ █
█ ██ - HQ Sites ██ █
█ ██ ██ █
█ ██ E-Mail: scriptum.fonts(at)googlemail.com ██ █
█ ██ ██ █
█ ██ Appreciate the work of font designers. Do not share this font ██ █
█ ██ on the web or in public P2P networks! Furthermore, this release ██ █
█ ██ is for private use only! ██ █
█ ██ ██ █
█ ▓▓ ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ ██ █
█ (GREETINGS TO) ██ █
█ ▓▓ ACME DEV DWP EQX F4CG LCD Lz0 META ██ █
█ ██ ██ █
█ ██ ▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀▀ ██ █
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